Color

Color plays a central role in our brand identity and digital experiences. Our palettes are designed to ensure accessibility, consistency, and flexibility across all platforms. Every color in our system meets ADA/WCAG contrast standards, so teams can rely on them with confidence.

Our approach to color reflects both our corporate identity and the unique needs of our markets. The Corporate theme provides a distinct palette for enterprise-facing properties, while the Midwest and Southeast consumer themes adapt the brand to resonate with their regional audiences.

Usage guidelines

• All colors in our palettes are ADA compliant and meet WCAG accessibility standards.
• Consumer palettes are implemented through themes, the Midwest theme and Southeast theme, to ensure consistent application in each market.
• The Corporate theme represents the overarching identity with its own distinct colors.
• Limit the number of colors used in a single layout, especially from different themes, to avoid visual clutter and maintain focus.

Corporate theme

The Corporate theme uses a distinct color palette designed to represent the overarching identity across all properties. It provides a consistent visual foundation for enterprise-facing content and communications.

The following colors are designated for use in corporate environment and should be applied consistently across enterprise-facing digital properties:

Consumer themes

Our consumer themes reflect the individuality of each market. They provide flexibility for creating regional connections while maintaining overall brand cohesion.

 

Midwest theme

The Midwest theme draws from colors that reflect the region’s personality and heritage.

Southeast theme

The Southeast theme incorporates colors that represent the vibrancy and character of its market.

Neutral colors

The following neutral colors are shared across all themes. They should be used consistently in supporting roles such as backgrounds, typography, dividers, and UI elements.